Expand the Life of Your Business

Posted by Bill Annesley on October 30, 2011

Today I’m going to talk about the life cycle of a business and how to get the most out of each cycle while also extended the lifespan of your business.

We’ll talk a little about what each of these cycle’s means and how they can each help expand your business’ lifespan.

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Turn Prospects into Customers Overnight!

Posted by Bill Annesley on September 13, 2011

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Direct Response or Bust!

Posted by Bill Annesley on

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

So, what does direct response marketing look like? Well, it comes in many forms, including: